March 16, 2020 Census Media Strategies Conference Call Canceled

The conference call that had been scheduled for this afternoon at 2:00 p.m. to discuss social media strategies and how to handle misinformation regarding the 2020 Census has been cancelled due to more pressing matters regarding COVID 19.

The U.S. Census Bureau has issued a statement regarding COVID 19 and how it may impact Census 2020 deadlines and collections for college students. You can find this statement below.

https://2020census.gov/en/news-events/press-releases/statement-college-students.html?utm_campaign=20200315msprts1ccpupnl&utm_medium=email&utm_source=govdelivery

2020 Census

Since 1790, the U.S. Census Bureau has conducted a national census every ten years. The purpose of the census is to establish an accurate count of the nation’s population. States and local governments are currently in the process of preparing for the upcoming 2020 Census, which will begin on April 1, 2020. To ensure that counties are well informed and taking all the necessary steps, ACCG created this resource center.

The Role of Counties in the Census

Ensuring that each county has an accurate census count is very important. The George Washington Institute of Public Policy reported that Georgia received almost $24 billion ($2300 per person per year ) in federal funding from the 55 largest federal programs based on 2010 census data.. Failure to count just 10 households containing 2.5 people in your county could result in the loss of $575,000 over the 10-year census period. In addition to federal funding, census data is used for local planning purposes, LOST renegotiations, service delivery, redistricting, state and federal grant eligibility, tier designation, economic development, business expansion and location, and insurance premium tax distributions.

Failing to properly prepare for and promote the census in your county can lead to an undercount which will impact your county for a 10-year period following the census. Hear directly from county manager, Merv Waldrov, and county administrator, Bob Sprinkel, on the importance and impact of census data on county government.

Local Complete Count Committees

The State Complete Count Committee was created in 2018 to provide educational and marketing tools and coordinate statewide census efforts for local communities to use in promoting the 2020 Census. Local Complete Count Committees (LCCCs) are the grassroots committees that work directly with their communities to spread awareness and should formed at the county level. LCCCs are established to educate and inform the public about the importance of participating in the 2020 Census and how census data impacts their community. These committees should be made up of a wide variety of stakeholders including county and municipal leaders, local schools and colleges, regional commissions, extension services, media, faith based organizations, community organizations, ethnic/cultural organizations, employers, or any other groups in your county that can help maximize participation. Creating a LCCC in your county will strengthen the planning and execution of outreach efforts, especially in hard to count areas. There are numerous toolkits available to help LCCCs plan and market their outreach strategies.


SCCC Toolkit for Local Complete Count Committees

ACCG LCCC FAQs and Toolkit

GMA Toolkit

US Census 2020 Census Toolkit for State and Local Officials

LCCC County Participation Map

LCCC Contact Information


Media and Marketing Resources

The SCCC and the US Census Bureau have created dozens of downloadable fact sheets, posters, videos, merchandise, and other materials that can be used to promote the 2020 Census. The SCCC has even created posters that can be customized with photos of local community leaders and issues that reflect the needs of your community. Additionally, Voices for Georgia’s Children and Georgia Family Connection have partnered to create a website with resources that include videos, fact sheets, and printed material that provide specific Georgia based information on the census impact to children, education, and healthcare. Further, the Valdosta State University Center for South Georgia Regional Impact has free Census posters and table tents available for their 41 county service area.


SCCC Marketing Materials

SCCC Customized Materials

SCCC TV, Video, and Radio Spots

Family and Children Resources

Center for South Georgia Regional Impact Resources

Georgia Branding Guide

Language Resources

SCCC Resource Library

US Census Taglines and Logos in Different Languages

US Census Promotional Materials and Guidelines

US Census Outreach Materials

Georgia Media Plan

National Media Plan

U.S. Census Press Kit


ACCG-GMA 2020 Census Workshops and Webinar Materials

ACCG and GMA held a series of census workshops in the spring of 2019 on creating local complete count committees. ACCG and GMA also hosted a webinar on January 9, 2020 on LCCC timelines, strategies, and available marketing materials. Workshop materials by location as well as the webinar video and PowerPoint are provided below.


ACCG-GMA 2020 Census Webinar

Leesburg (Lee County)

Cartersville (Bartow County)

Duluth (Gwinnett County)

Macon-Bibb County (Video Link #1; Video Link #2)

Statesboro (Bulloch County)


Georgia and County Census Facts

Facts sheets, infographics, statistics, articles, and maps have been created from a variety of sources that show Georgia based county and state level information on the census.


County Population Gains and Losses
County 2010 Census Response Rates and Internet Access Statistics
County Level Census Data

GWU Counting for Dollars Georgia

Georgia Education Impact

Georgia Healthcare Impact

Everyone Counts: How to Maximize the 2020 Census Count for Your County

Working with Hard-to-Count Communities

Why the 2020 Census is Important to Your County

Is Your County Prepared for the 2020 Census?


Hard-to-Count Areas

After each census, the U. S. Census Bureau reviews response rates. Areas that have low response rates are considered to be hard-to-count. Reasons for low response rates may be language barriers, low trust in government, or poor communications with citizens in certain groups or communities. There are several resources that will help your county to identify previous areas that were previously noted as hard-to-count.

Georgia Hard to Count Maps

Using Census tools, DCA and OPB created maps that show the hard-to-count areas in Georgia by each DCA District, Congressional District, and county.

Resource: DCA Maps; Congressional Maps; County Maps

CUNY Mapping Service

The City University of New York (CUNY) Mapping Service at the Center for Urban Research has developed a map of hard-to-count (HTC) communities to highlight areas of the country whose populations had low mail return rates for the 2010 Census. The map provides information to help stakeholders ensure these hard-to-count areas and populations are fully counted.

Resource: https://www.censushardtocountmaps2020.us/

The Response Outreach Area Mapper

The Response Outreach Area Mapper (ROAM) is designed to show characteristics of hard-to-count areas. This map shows the Low Response Score (LRS) for an area. The higher the number, the more difficult the area may be to survey. If the LRS is low, the area has a high probability of returning their census form immediately.

Resource: https://gis-portal.data.census.gov/arcgis/apps/webappviewer/index.html?id=6478c965507c442c83a07d73b49dc54e

Census Engagement Navigator

The Census Engagement Navigator was specifically created to prepare for the 2020 census. It allows users to understand what areas of the country had high or low return rates in the 2010 Census, and the current demographic makeup of these neighborhoods.

Resource: https://www.census.gov/library/visualizations/interactive/engagement.html

2010 Response Rates

Response Rates from the 2010 Census are available and can be broken down by state, county, city, and more. It also compares the participation rate from 2000 to 2010.

Resource: http://census.socialexplorer.com/2010ratemap/